Best Computer Security Solutions

Author: admin  //  Category: Security

Every computer user is confronted everyday by computer security threats. Threats may be from viruses or other harmful software’s like malware, spy-ware and root kits. To stay safe in a world full of hackers and malicious software’s all that is needed is computer security solutions that would give total protection from viruses and worms. Reviewed in this article are the best security solutions from the best anti-virus software’s, registry cleaners to the best firewalls.

The best firewalls

A firewall gives a computer user protection against hackers. Hackers may attack one’s computer and infringe on ones private information. Without a trusted firewall ones computer is left open to the world of illegal coders whose main goal is to infiltrate computer systems of unsuspecting computer users. The best firewall available in the market is Zone Alarm Firewall. Zone Alarm Pro Firewall 2010 offers protection against intrusions by hackers. With zone alarm online privacy is guaranteed. Zone alarm firewall also has anti-virus and anti-spy ware tools. There is also a free version of this firewall. The advantage of zone alarm is that it is easy to use. Other highly rated firewall includes Prisma firewall and Eset smart security firewall. These all offer reliable computer security solutions for both home PC’s and office PC’s.

The best anti-virus software’s

The main protection offered by any anti-virus application is protection against viruses, worms, ad-ware, spy-ware and malware. An anti-virus usually scans the whole system checking for any intrusive software and subsequently notifying the user. The strength of an anti-virus lies in its update’s. Because viruses are invented daily, anti-virus software should usually be updated regularly either automatically or manually. The top ranking anti-virus applications are Bit Defender, Kaspersky, Webroot and Norton anti-virus. These anti-viruses are easy to use and install and are also available in free versions.

Superb Registry cleaners

Registry cleaning is a Contemporary development in the PC world. It is always assumed that inefficiencies in a computer such as slow speeds and constant freezing are caused by viruses or malicious software’s. However problems with a computer registry may cause the computer to be inefficient. A computer registry is spoiled by leftover files and links of removed programs. It is also spoiled by some add on and plug gins. Registry cleaners repair the registry by fragmenting it and removing from it unnecessary files and links. “CC cleaner” and “Easy cleaner” are one of the best registry cleaners available. The free version of CC cleaner cleans the registry entirely returning it to top form.

The world of contemporary computer security solutions contains many PC security products than those listed above. There are anti-malwares, anti-spy wares, and root kits removal among other products. These when combined with the above offer ultimate security to ones computer.

Different Types of Network Servers

Author: admin  //  Category: Network

There are a few different types of network servers, and they are all intended to perform a very specific task. The question that many people have pertains to what exactly a server is, and for that reason we are going to talk about the concept, and then we will take a look at a few of the network servers that perform the various tasks within a business.

A server can refer to a piece of software, or it can refer to an entire computer. When you have an entire computer functioning as a server it is referred to as a dedicated server. If you have a computer housing multiple servers, it is a non-dedicated server. In many cases this is referred to as a ‘box’, and no business would be complete without at least one of these.

VoIP

The types of servers out there are quite varied. First of all there is the VoIP server. It stands for Voice over IP, or Voice over Internet Protocol. This is not a server type that you would normally see in a private home, but in business you might see it quite a bit. The size and power of a VoIP server will depend highly on the number of users that need to access it.

Web

Another type of server that you will find common in businesses is the HTTP server. This is a fairly powerful type of server that hosts web pages and in some cases can become a file server. It is not often used as a file server however, because this is the job of the FTP server.

File Hosting

FTP stands for File Transfer Protocol and is used solely for hosting and the distribution of files. FTP can be used for either small or large files, and is available in two varieties: Client and Server. Both of these can be obtained as free open source, or they can be paid for. Paid versions obviously have more support, but free versions have the advantage of being…well…free.

This is a list of some of the more basic servers in a business. The file server will be the most useful in any business as you are no doubt going to find out. The others will come in handy, and web servers will be useful for advertising. There are a number of other different server types out there that you might be interested in using however, among them being a mail server. The important thing to remember is that you should of course only strive to use the servers that your business truly needs. In other words don’t overreach, and don’t invest in technologies that simply will not be useful to you.

Stick to these guidelines every time you find a new server that may be worth using. Figure out what your exact requirements are and what system would best suit it, then find the quickest way to implement it. You will find that in this modern age of e-commerce, servers are of great use to large and small businesses alike.

Guide to Using Orbit Downloader

Author: admin  //  Category: Downloader

The Orbit downloader is an effective speed download manager which is created on a technology, often known as P2P. It is much quicker and makes use of memory that’s minimum in comparison with browsers with out accelerators. Its features include a multithread and algorithm that’s robust and characterized by high quality downloads. It works best with internet explorer. It makes downloading of flash games, videos, music, enormous files and media easy through its easy and clear interface which is user friendly. In this article, I will explain how to use orbit downloader.

To use the orbit downloader, people need to make sure that they’ve safe internet connections. Additionally they need to make sure that their disks have a Random Access Memory RAM of about sixty four MB which is a system requirement. The size of the orbit downloader is 2.03 MB and it requires an operating system of windows 2000, XP, Vista and 2003 amongst others. They then visit the official website.

The program installed can now be run and people sign up if they’ve downloadable providers similar to YouTube, Pandora, Megaupload, Rapidshare and Megashares. The process to get them right here is first clicking on ‘tools’ after which ‘preferences’ on the tab. They should be able to read ‘browser monitoring’ on their screens. They then choose website manager. To type in their log in information, they click on the button labeled ‘new’ within the ‘website manager’. Customers should select their preferences when still inside the tool’s settings.

These might be exceptions, most numbers and bandwidth amounts of downloads after which the specified files are downloaded. Customers then click on the displayed webpage. Here, they choose ‘grab video by orbit’ which is run by the system. The files are first copied to the link with the download where they are picked up automatically by the orbit software. The benefits of using orbit downloader are that broken downloads are resumable and incomplete downloads can be resumed from where they had been stopped.

The orbit downloader has the capability to streaming media or flash and it shows a button automatically to indicate that it has detected a download. A user will only be required to click on the small button and the download process starts automatically. The orbit download gives customers an opportunity to edit their downloads and sound effects can also be added to images. It requires associated software program to run like the download accelerator plus, download express, Flash get, a free download manager and a free YouTube tool which converts iPods in video conversions.

Big Screen Technology Buying Guide

Author: admin  //  Category: Technology

If you are a TV lover and have spent any time at all walking past the displays of big screen TV’s in your local stores, I can fully understand what happens — your remote control finger starts to twitch, your rear end starts to long for that comfortable spot in your favorite recliner, and you have a sudden urge to take your shoes off. At least that’s what happens to me. I admit it, I am a TV junkie. Not that I spend a lot of time in front of the TV but when I am there, I require quality, and the more quality in video and audio, the happier I am.

But with the technology available today to the consumer, the choices almost boggle the mind. And Joe Average doesn’t follow the technology closely enough to be able to understand which technology is best for his needs. In fact, Joe’s only gauge of quality is the unit’s price tag, which is probably about the LEAST reliable gauge of them all. So let’s take a quick look at the various technologies available for big screen TV so that you better understand what you are looking AT, as well as understanding what you are shopping FOR.

Regular tube TV: Yes, depending on your budget, this needs to be mentioned as a viable option, although unless you’ve been living in a cave for the past 50 years, there is little new that you need to know about it. It’s a TV, plain and simple. Tube TV’s are typically limited to about 36 inch pictures, with a couple top-end brands even getting to the 40 inch mark. The picture is good, and most of today’s upper-end sets also allow the viewing of HDTV on the same unit. My only word of caution here is that I cannot recommend a set that has a built-in VCR and/or DVD player. The built-in units are typically not high quality with limited functionality, and for the additional money you would pay for such a combo unit, you can get an external VCR or DVD player for far less money.

Now on to the big stuff. But first, since I already mentioned it, a word about HDTV. HDTV is great, providing an incredible picture quality, provided of course that you have the screen that can display that quality. With HDTV, without getting all techie about it, the digital signal contains much more information, and the picture is created in PROGRESSIVE mode rather than INTERLACED mode, meaning that the ENTIRE picture is refreshed with every scan instead of just every other line as is done with interlaced.

I would also recommend a unit with the wide aspect ratio, like 16:9 or sometimes 16:10. This is the ratio of width versus height of the display, and the wide aspect ratio is the one you see when you go to the movie theatre. You can still watch broadcasts on the wide aspect ratio that are designed for the old traditional 4:3 aspect ratio, but it is much harder to watch something designed for 16:9 on a 4:3 display.

Another word of warning: there are big screen units that cannot do HDTV but they can do EDTV. Be aware that these are not the same. In fact, with the next step (SDTV) right around the corner, I don’t see a long lifespan for EDTV. EDTV provides better quality than standard analog TV, but not as sharp and crisp as HDTV.

The different types of big screen TVs are discussed below.

Plasma TV

Advantages: long life (30,000 to 40,000 hours from brand names, significantly less with noname brands), very bright – up to 4-5 times a standard TV, viewing angle is huge – you can be 75-80 degrees off center and still see a clear picture, instant-on feature – there is virtually no warm-up time required, small footprint – since these units are very thin and could even be wall-mounted.

Disadvantages: possible burn-in or “image retention” if the same image is left displayed on the screen for an extended period of time (although when used as a TV this is probably not a concern), can be very pricey at the largest sizes possible (currently around a 50 inch display), very few have a tuner/amplifier built in so you will be required to get an external tuner, pixel failure – where a single pixel just remains white all the time although this is much more common on noname brands and may (check!) be covered under your warranty.

LCD TV

Advantages: Great brightness levels, also very thin and could be mounted on the wall, long life (about 40,000 hours on brand names, substantially less on noname brands), viewing angle is about 45 to 50 degrees from straight on.

Disadvantages: Ghosting – where there may be “artifacts” left on the display during a fast-action movie scene because the LCD cannot keep up with it that fast, viewing angle is not as good as plasma, very expensive technology today, not as good at reproducing accurate color as plasma.

DLP Rear Projection

Advantages: Low purchase cost although this is typically offset by higher operating costs. At the sizes above 42 inches, the DLP big screen is approximately the same price as plasma.

Disadvantages: high operational cost (the single bulb in the projector can cost upwards of $300 to replace), large footprint – you will need to allocate about 15-18 inches from the wall to accommodate the unit, not wall-mountable, poor viewing angle – not much more than 20-25 degrees from straight on, gradually decreasing bulb brightness over time which means your picture is not as sharp or bright.

Understanding the various display technologies available should help you, but keep in mind that this is not the whole story. Also know that as technology advances, prices will continue to fall and there may be more options in the future. There are many other factors to be considered which are discussed at my web sites below. But at least now you have a good feel for the type of technology that will work with both your desires and your budget.

Guide to Norton Antivirus 2007

Author: admin  //  Category: Antivirus

Norton Antivirus 2007, or shortly NAV 2k7, is the latest product to come from Symantec, the industry leader in the field of security software. Norton Antivirus is well known to pc users around the world and it’s designed to protect computers against spyware, adware, worms, viruses and other related risks. According to Symantec, there are two major improvements in their latest development which include security technology and performance.

Stats show that there are about 53,000 computer viruses in existence and a new is being created on every 18 seconds! A virus can do anything from showing ads, deleting system files to stealing your personal and credit card information. Most users get infected by an email attachment or by downloading a pirated software, or any other type of software that has a virus attached to it. There are some facts that one must be aware of, but at the end of the day, having an anti-virus installed is an absolute must. First of all, you shouldn’t open any attachments send from a person that you don’t know or you are not sure about. That’s how the majority of computers get infected. And even if you do have a virus scanner, keep your eyes open all the time.

According to the definition given by Wikipedia.org, a computer virus is a ‘program that can copy itself and infect a computer without permission or knowledge of the user.’ This self-reproduction is now made even easier with the popularity of the Internet, because a virus can spread easily across the network – by email or file sharing. Some viruses can damage programs that you already have installed, delete files or even format your entire hard drive. Regardless the type of virus, it will slow down your system and cause system crashes and data loss.

1. Installing Norton Antivirus

The system requirements that your computer must meet to support Norton Antivirus 2007 are:

-Windows® XP Home Edition/Professional

-300 MHz or higher processor

-256MB RAM

-150MB of available hard disk space

Although the installation is quite straight forward, there are some facts that you should have in mind. Symantec strongly advices that you don’t have any other anti-virus applications installed. If you do, go into the Control Panel -> Add/Remove Programs and Uninstall them. During the installation process itself, it’s also a good idea to close as many programs as you can, in order to keep the system load at minimum.

Installing Norton Antivirus 2007 can be done from a CD or by downloading it from the Internet.

A pre-install scan will be performed, which only takes a few minutes, cause it’s not that thorough. When you start NAV for the first time, LiveUpdate will start and after your confirmation, it will check for the latest virus definitions and software updates available at official website.

If you can’t install NAV 2007 and not even the Pre-Install scan, but you have a present Internet Connection, then you can use the Web-based Symantec Security Check, at uses the most current protection updates, including updates that were released after you purchased your product, located at http://security.symantec.com.

2. Activating Norton Antivirus

Activation of the product is required so that you can prove to Symantec you are a legitimate customer. It only takes a few minutes and can be done during the installation or after it. There is a time period in which you are obligated to activate NAV. If you don’t do it at the time of the installation, then click on the Activate Your Product alert and select Activate Now. In case you ran into some problems, use the ‘Activate by Phone’ feature.

3. Navigating through the interface

The whole program interface has been redesigned and simplified. Double click the Norton Antivirus icon and the main window of the application opens up. On the left side are the links, options are in the center, providing access to all Norton AntiVirus features, options, Help, and Support.

The Quick Links on the left side are:

-Norton Account-managing all your Norton product information

-Help-opens up the online help

-Run LiveUpdate-connects to the Symantec server to check for program updates

-Scan Now-immediately scan the pc for threats

-View History-review of the details of your lates scans
The following options are available at the center of the screen:

-Tasks & Scans-invokes functions that are specific for your version

-Settings-to customize the options

-Reports & Statistics-to check the Activity Log and the Online Virus Encyclopedia

-Support-let’s you get in touch with live support, security and account info.

4. Getting Support

Sometimes you will need assistance for using Norton Antivirus and you can’t find the information in the Help files or at Symantec Website. In such cases, you turn to the Support personnel. To contact technical support, go to http://service.symantec.com/techsupp/.

There is also the option for free-based phone support available for all registered users. Since the support solutions vary from one country to another, check out http://service.symantec.com for a list of the addresses of the Symantec’s International Partner locations outside of USA.

You can contact the free online chat (http://www.symantec.com/home_homeoffice/support/index.jsp), which requires about 15 minutes waiting time, considering how popular this product is, this shouldn’t be surprising.

5. The technology behind Norton Antivirus

The detection mechanism has been improved drastically for this version. At Symantec, the developers know that most attacks are aimed at financial gains, instead of notoriety and that the majority of virus writers are mostly modifying existing malicious code rather than developing entirely new threats. NAV 2007 addresses this trend with its new technology designed to detect these viruses and worm families. The product is stronger than ever before and will even located new types of viruses that use rootkits to hide themselves from security software. This is a brand new, patented technology that recognizes all those threats camouflaged as system processes. The scanning capabilities are also improved, you can run it in the background, with low priority requiring less CPU power.

6. New features in Norton Antivirus 2007

There are plenty of new features available in Norton Antivirus 2007. The computer security market is really intense, but there are few other programs quite as robust as this one. In addition to anti-virus capabilities, NAV is packed with some great spyware and adware detection tools and it will automatically detect and block high-risk spyware and adware before they are installed on your system, by scanning your emails and all files being downloaded.

The Rootkit Protection is a tool designed to detect and delete hidden threats in Windows OS. The Norton Protection Center provides a central place to easily check overall security settings.

7. Improvements

The improvements in Norton Antivirus 2007 include protection during file-sharing and instant messaging along with the active system scanning. The application automatically updates itself and detects viruses, spyware and adware. Scan times and the interface are also improved. Basically, Symantec has rewritten most of the source code, instead of modifying or adding to the old one. NAV automatically fixes most viruses instead of confusing the user with series of technical questions.

8. Performance

Symantec have done their best to improve performance compared to prior versions. The Full System Scan is now faster than ever before and there is also the ability to let NAV run in background mode, taking minimum system resources.

In terms of memory usage, scan speed, user interface launch speed and HTTP download speed, there major improvements. Stats show that NAV 2007 runs a full scan on a 1GB file set in 2:15 minutes, which is by 30% faster than the competition. The user interface in Norton Antivirus 2007 launches in under 1 second. Individual file scans are also drastically improved as they take only 117 seconds compared to the 320 seconds last year.

9.Cons

There some disadvantages and potential problems related to the use of NAV 2007. It takes up too much hard drive space – 180MB compared to 75MB by McAfee VirusScan Plus. But this shouldn’t much of a problem for the standard computer configuration, which features at least a 100GB HDD. Uninstalling the program is not as straightforward as it should be. Perhaps the developers made everything possible to make life difficult for users trying to remove their product. When you remove NAV, there is a chance that you will loose some or all of your remaining subscriptions with Symantec. Some Symantec references will still be present in the System Registry. Taking the performance into account, it turns out that this year’s NAV loads up 4 seconds longer than its predecessor (62 seconds).

Another fact that you must be familiar with is that, because NAV is probably the most popular antivirus program, more hacker are targeting it so that they can compromise more machines. Just like they tend to focus on other well known products like Outlook, Internet Explorer or Windows itself (compared to Linux).

10. Final Words

Bottom line is that Norton Antivirus 2007 is not just an updated version, it’s a brand new software, with new interface, new protection techniques and improved performance. For a secure download, go to http://www.freesecuredownloads.com.

Twitter and The Oprah Effect

Author: admin  //  Category: Uncategorized

Everyone wants Oprah to endorse their product because her backing usually translates into healthy sales and dollars and cents added to the profit column.

We have seen it with books where she has turned unknown authors into literary stars because of her choice. When Amazon launched the Kindle, Oprah was the one that boosted it from a nice tech toy to a must have item.

Figures just out show that the Kindle 2 has already sold 300,000 since its release in late February. It is selling at roughly double the rate of the first generation device which sold around 400,000 units. Analysts reckon the Kindle 2 will hit the one million sales mark this year.

Well now Oprah is turning her attention to another piece of technology that has long been the darling of Silicon Valley and that is the microblogging service Twitter.

On her Facebook page and her programme website, Orpah has said she will be talking to the “King of Twitter – Ashton Kutcher…and sending her very first tweet!”

The actor is presently locked in a Twitter battle with CNN Breaking News to pull in one million followers. He has offered all kinds prizes to the person who actually becomes the one millionth follower and also said he will “ding-dong-ditch Ted Turner’s house while I am in Atlanta.”

Mr Turner who founded CNN no longer runs the network. The challenge has ‘fired up’ CNN Anchor Larry King who has responded with a video on YouTube basically saying bring it on pretty boy.

“Are you putting me on? Are you kidding? Do you know how big a network we are? Do you know what CNN is? Kutcher, you’re playing out of your field. CNN will bury you,” said Mr King, with a wry smile on his face.

Okay so a fun sidebar to the latest chapter in the Twitter story. But there is no doubt that for Ashton Kutcher, who presently ranks at number 3 behind CNN on Twitter, being crowned the “King of Twitter” by Oprah will boost his following.

For Twitter, it will take the service to a whole new level. Figures show the popularity of being able to tell people what you are doing in 140 carachters is catching on, big style.

According to Compete, a Web analytics firm, Twitter had 14 million unique visitors in March, up from 8 million in February.

When founder Ev Williams’ tweeted yesterday that “Tomorrow just became a very big day,” journalists and bloggers in the Valley went into overdrive speculating that a deal was about to be announced with Google.

Some might say having Oprah in your corner is an even bigger deal. No doubt the Twitter management will be working like crazy for the moment when Oprah sends her first tweet live on national tv. Could you imagine if she got the famous Fail Whale that shows the service is overloaded?

One person, writing on Oprah’s Facebook page, has a $100 bet on Twitter going down in its hour of glory.

How smart is Nokia?

Author: admin  //  Category: Uncategorized

Apple’s iPhone may be the world’s best-known phone, Google Android is making a growing impact, and Samsung, LG and Sony seem to bring out smarter phones every month – but make no mistake it’s still Nokia which dominates the mobile phone industry. So when the Finnish phone-maker released results showing a 90% drop in profits the industry could have been excused for running in panic.

So has Nokia, which still has 37% of the global mobile market, lost the plot? Well its share price leaped ahead after the results came out, despite a fall of 19% in the number of phones sold this year compared to last. The market was happy because the news wasn’t worse.

Nokia reaffirmed an earlier forecast that the overall market would shrink by 10% this year, pretty shocking for an industry which was used to 20% growth every year, but investors latched on to the idea that the gloom wasn’t getting any deeper.

But there are still questions over how well Nokia is competing in the one area of the market that is still growing – “converged mobile devices”, as Nokia calls them, or smartphones to the rest of us.

Nokia N97

The company only managed to sell 13.7 million smartphones in the first three months of 2009, compared to 14.6 million in the same period last year. But the company’s CEO Olli-Pekka Kallasvuo still managed to extract some good news here, claiming that its share of the market had actually ticked up a little since Christmas.

He trumpeted the success of the 5800 Xpress Music phone which was Nokia’s number one seller in the first quarter of the year. But this device, touted an iPhone rival, was the company’s first mass-market touchscreen phone – and arrived many months after just about everyone else had brought out similar devices.

Nokia seems to have been caught napping by the way smartphones have moved from early-adopter business devices into the mainstream. I remember visiting their Helsinki headquarters in 1999 and finding everyone there tapping away on the first version of the Communicator – and telling me that it made business meetings a bit tricky because colleagues were messaging each other across the table.

That device seemed extraordinarily advanced at the time – and Nokia has continued to develop the kind of phones that appeal to well-heeled early adopter executives. Now, though, everyone wants a device that is both smart and simple, and Nokia has struggled to deliver that combination.

A lot is now being staked on the N97 which arrives in June, and looks an attractive combination of touchscreen and QWERTY keyboard. Olli-Pekka Kallasvuo told the investment analysts that he hoped it would sell a million a month, if the price charged by the operators was right.

But one analyst reminded me that June might be a difficult month to launch a smartphone because that’s when a new version of the iPhone may be unveiled. Nokia probably sells forty times as many phones as Apple but the N97 could still find itself overshadowed by the glare of publicity surrounding a new iPhone. Perhaps the Finnish company needs smarter marketing, along with its smarter phones.

My YouTube shame – part two

Author: admin  //  Category: Uncategorized

For the second time in a year, I’m in trouble with YouTube – and finding out just how closely the video-sharing service is now policed for any whiff of copyright infringement.

Last year I received a warning that a video I had uploaded of my family playing in the park featured copyrighted material in the form of a Cat Stevens song, used as a backing track.

In that case it was allowed to remain on the site, although advertising appeared alongside my video, as a result of an agreement between Google and the record labels on “monetising” music videos.

But now a video I uploaded at the weekend has been deleted – and I’ve received a stiff warning that my whole account could be closed down if I fail to behave myself.

YouTube screengrab

This time the copyright issue involved not music, but football. I’d visited one of the big matches of the weekend – Brentford v Exeter City – and uploaded exactly 37 seconds of action.

It wasn’t exactly “Match of The Day” – one shot of the teams walking out, two attempts on goal by Brentford and a penalty miss. But I wasn’t trying to record match highlights – my aims was to try out a new mini high-definition camera.

I wanted to see what kind of pictures I could get out of the camera – and how they would look when uploaded as a large file to YouTube, which now offers an HD option.

Brentford v Exeter CityI’d somehow forgotten that the Football League are policing YouTube closely – and also assumed that they were looking out for material grabbed from the television, not a few frames of video shot from the crowd.

It looks as though my camera doesn’t belong to me once I go through the turnstiles at a football ground. Maybe they should have the same signs that you get at cinemas, warning against the use of a video camera.

But here’s a funny thing. I uploaded another video to YouTube last week , featuring a live performance by Billy Bragg at a press conference. He was part of an event staged to demand better terms for musicians – from YouTube’s parent company, Google.

I’ve not received any warning notice about this video, and when I searched, I found plenty more material featuring Billy Bragg, much of it shot by fans. In one clip you can actually hear the songwriter asking people to sing nicely because they may well end up on YouTube.

So it seems there’s a simple message – it’s worth taking your video camera or mobile phone to a gig because the artists and their labels won’t really mind too much, whatever their views of YouTube. But if you’re going to a League Two football match, take my advice – leave your camera at home.

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Skype for sale…any takers?

Author: admin  //  Category: Uncategorized

There is no doubt eBay’s move to stick the For Sale sign on the Skype lawn came as no great surprise in Silicon Valley and could well have one or two benefits for the online auction company.

eBay logoWall Street was certainly happy with the initial news and shares went up a notch or two in after hours trading to finish around the $15 mark.

Next week eBay has an earnings report out, so shareholders might be more lenient on the board if the numbers don’t delight because they know the future means offloading a company that left many scratching their heads when eBay paid $2.6bn for it in 2005.

eBay boss John Donahue himself admitted that the Skype purchase was not a wise buy when he said: “It’s clear that Skype has limited synergies with eBay and PayPal…and that separating Skype will allow eBay to focus entirely on our two core growth engines – e-commerce and online payments – and deliver long-term value to our stockholders.”

So why not just put the company on the block and sell it now rather than go down the IPO (initial public offering) route sometime next year?

It’s a cute move in a down economy surely to lure out possible buyers and placate shareholders?

SkypeFor some analysts the IPO route just doesn’t make sense now or next year. Gregory Lundberg from Commresearch told Reuters News: “The first thing that I have to say is market conditions currently would not support an IPO of Skype in our opinion. 2010 will be equally questionable unless the business changes course with the launch of the BlackBerry and iPhone applications.”

In its first 36 hours, the iPhone app was downloaded one million times.

The IPO market is pretty miserable at the moment. So far this quarter there has been just one IPO pulling in over $800m compared to 20 last year at the same time raising $24bn.

So if this is a bait and switch move, who would want to buy the company.

First out of the gate are the original founders Niklas Zennstrom and Janus Friis who have reportedly approached a number of private-equity firms about buying their baby back.

eBay however might not be willing to do a deal here, notes the blog TechCrunch, given that it is “embroiled in a legal dispute over Skype’s licence to certain peer-to-peer technologies which Skype founders still control…and which form the technological foundation of Skype.”

There are of course other possible buyers.

Microsoft was in the running last time and could well be interested again. Yahoo was also there but it’s doubtful they would be able to play ball at the moment given their own financial woes.

Google is steadily moving into the world of mobile with voice search, Grand Central and of course its Android platform. The search giant has declared time and again that mobile is the future and with Skype’s 405m user base, it would give them one fantastic kick start.

But analyst Jon Arnold of J Arnold & Associates notes that they “don’t have an end point, their own phone. They have a platform but are light years behind where Apple is.”

In fact Mr Arnold believes that Skype is the perfect fit for Apple.

“If there is a cool move to be made here, it is Apple and Skype getting together,” said Mr Arnold.

“Skype has this amazing user community and Apple has the cool products but it doesn’t have a community like the Skype community. The two together would become a global carrier in the true sense of the word because most carriers are geographically based and these two are so rooted in the world of the internet that it is native to them.”

Mr Arnold said he has even devised a name for the Skype/Apple product and it’s Skapple!

What caused the Amazon firestorm?

Author: admin  //  Category: Uncategorized

Over the holiday weekend, messages suddenly started arriving thick and fast urging me to boycott Amazon. The reason? Apparently the online retailer had suddenly decided to block “adult” books and DVDs from searches and best-seller lists.

What caused the outrage was the way that “adult” appeared to mean books or DVDs with gay or lesbian themes. That meant that they would no longer turn up in searches, or, when found, would no longer include their Amazon “sales rankings”, the one number that every modern author really cares about, and checks, ooh, at least a couple of times a day.

E.M. Forster, BBC, July 1941The result – at least according to lots of American bloggers – was that all sorts of works, from “Maurice” by EM Forster [pictured, right] to Annie Proulx’s “Brokeback Mountain” virtually disappeared from view. As far as I could see, the “deranking” didn’t affect books on the amazon.co.uk site, though some British authors say that their US editions were affected. Attempts to contact Amazon by authors who’d seen their works lose their rankings yielded little in the way of hard information.

Then an author called Mark Probst, who is also a publisher and therefore has what he calls a “special way” of contacting the retailer, got this reply when he asked why his novel had been sent into the wilderness:

In consideration of our entire customer base, we exclude ‘adult’ material from appearing in some searches and best seller lists. Since these lists are generated using sales ranks, adult materials must also be excluded from that feature.

Within hours, an internet firestorm was spreading, with Facebook groups formed to decry the apparent censorship, online petitions gathering thousands of signatures and “#amazonfail” becoming a trending topic on Twitter.

Of course, you might think that it’s perfectly sensible for Amazon to decide to filter its content, making “adult” content less accessible, and so protecting younger users from seeing unsuitable material. I put that point to Zoe Margolis, whose own book “Diary of a Sex Fiend”, had its ranking removed. “Amazon’s argument doesn’t stand up,” she told me, “you have to be over 18 to purchase from the site.” And, she wanted to know, who defines adult? “As we’ve seen lesbian and gay fiction – featuring NO erotic content whatsoever – has been deemed ‘adult’. One has to wonder if someone at Amazon is pandering to a right-wing contingent, who want to restrict access to non-conservative authors/topics.”

But then the plot thickened. Amazon appeared to change tack, insisting that the apparent censorship was instead “a glitch in our system which is being fixed.”

That of course did not quieten things down. New conspiracy theories started to circulate – that Amazon really was intent on quietly making its service more “family friendly”, that Christian fundamentalists were behind the whole thing, or that someone had somehow managed to manipulate the system by which Amazon responds to complaints from users about books. And then a a blogger came forward and claimed that this indeed was the explanation for the whole affair – he wrote that had “gamed” the system, extracting a list of every gay and lesbian book on the site, and sending thousands of complaints by an automated process.

Finally, on Tuesday morning at around 0630, I got a more complete statement from Amazon, which described the incident as “an embarrassing and ham-fisted cataloging error for a company that prides itself on offering complete selection.”

The statement went on:

It has been misreported that the issue was limited to Gay & Lesbian themed titles – in fact, it impacted 57,310 books in a number of broad categories such as Health, Mind & Body, Reproductive & Sexual Medicine, and Erotica. This problem impacted books not just in the United States but globally. It affected not just sales rank but also had the effect of removing the books from Amazon’s main product search.

So was it a glitch, a bizarre cyber-conspiracy, or a ham-fisted cataloguing error? I’m not really any clearer – but I think that there are some lessons to be learned.

First of all, that it’s a bit of a nightmare being an online retailer. If WH Smith or Waterstone’s decided to put gay literature on more obscure shelves (remember – the books weren’t banned, just made harder to find) would anyone have made a fuss – or even noticed?

Secondly, that in the days of “real-time” social networking, a PR storm can break over your head within hours, even over a holiday weekend, and you need to be ready to respond rather more quickly and coherently than Amazon managed.

But thirdly, that the culture wars that have been fought bitterly on dozens of blogs, with small but passionate audiences, are now spreading to mainstream sites like Amazon. You may think you just popped in to the online store to buy a book – but prepare to duck as lobby groups, libertarians, religious groups and mischievous hackers lob brickbats at each other.